Six days ago I was helping a family member with a WordPress site that had been infected with malware. I found that the website has been injected with thousands of .htaccess files which were written to redirect the website to a spam website. After the clean-up, I updated the plugins to their latest versions but […]
Anthony Keal
Senior Digital Producer, Melbourne
Hi there, I'm Anthony Keal, a Freelance Web Designer and Senior Digital Producer based in Melbourne, Australia.
I also have skills in Front-end development, Marketing, Strategy and PPC. I'm a 'Digital all-rounder' who lives and breathes the digital landscape.
I started my career working in an advertising agency designing print material for clients such as Mercedes-Benz, Mercedez-Benz Financial, Mercer, CNHI Industrial, eNett, and Optal.
I then took the plunge into the Digital industry after being offered a job as a Digital Designer & Producer at Annix and I haven’t looked back since. Within 4 years, I had made my way from a Junior Digital Producer to Senior Digital Producer. With this agency, I’ve had the pleasure of working with some of Australia’s Major Home Builders like Eden Brae Homes, Carlisle Homes, Latitude 37, and more.
In 2017, I registered my own Digital Agency, Marzipan Digital to offer my skills as a Freelance Web Designer and Digital Producer to small and medium-sized companies that didn’t find digital agencies to be approachable. I've since worked with many clients of different backgrounds on digital projects. These include Famous Soda Co, Modex, Lowe Finance, Christiana Aloneftis Opera, Flexfit Australia, Facilitatr, Climate Doors, Getaway Sri Lanka, Whitestar Finance, PPL Consulting and Money Lab.
If I had to sum up my approach in a few sentences, I would say: "I prioritise User Experience (UX) at all times by utilising a user-centric approach to my design process. Digital outcomes that are hard to use are my enemy. I believe that great design should be used to polish a deliverable when it is found to be intuitive and easy to use." I am most interested in curating well designed, well-executed deliverables with a focus on positive user experience while inspiring clients to embrace different ways of doing things. While functionality is key, it's also important to think smarter, simpler and more streamlined. There is an art to fighting clutter.
To rise to this challenge, it's important to have empathy for the end-user. You've got to understand the importance of research to better the end result. Troubleshooting is part of the day to day. And you have to relish keeping up to date with new techniques, technologies, software and updates to stay ahead of the game. Above all, I value looking out for my clients over the long-term, finding solutions to problems as they arise and being pro-active and flexible.
Say hello.
I then took the plunge into the Digital industry after being offered a job as a Digital Designer & Producer at Annix and I haven’t looked back since. Within 4 years, I had made my way from a Junior Digital Producer to Senior Digital Producer. With this agency, I’ve had the pleasure of working with some of Australia’s Major Home Builders like Eden Brae Homes, Carlisle Homes, Latitude 37, and more.
In 2017, I registered my own Digital Agency, Marzipan Digital to offer my skills as a Freelance Web Designer and Digital Producer to small and medium-sized companies that didn’t find digital agencies to be approachable. I've since worked with many clients of different backgrounds on digital projects. These include Famous Soda Co, Modex, Lowe Finance, Christiana Aloneftis Opera, Flexfit Australia, Facilitatr, Climate Doors, Getaway Sri Lanka, Whitestar Finance, PPL Consulting and Money Lab.
If I had to sum up my approach in a few sentences, I would say: "I prioritise User Experience (UX) at all times by utilising a user-centric approach to my design process. Digital outcomes that are hard to use are my enemy. I believe that great design should be used to polish a deliverable when it is found to be intuitive and easy to use." I am most interested in curating well designed, well-executed deliverables with a focus on positive user experience while inspiring clients to embrace different ways of doing things. While functionality is key, it's also important to think smarter, simpler and more streamlined. There is an art to fighting clutter.
To rise to this challenge, it's important to have empathy for the end-user. You've got to understand the importance of research to better the end result. Troubleshooting is part of the day to day. And you have to relish keeping up to date with new techniques, technologies, software and updates to stay ahead of the game. Above all, I value looking out for my clients over the long-term, finding solutions to problems as they arise and being pro-active and flexible.
Say hello.
Here are some clients I've had the pleasure of working with...
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Client Feedback
Here's what a few of the wonderful client's I've had the pleasure of working with have had to say about working with me.
“
It is an absolute pleasure to work with Anthony. He is incredibly efficient in his development skills, delivers on time and with exceptional eye for detail. Anthony is a great communicator and a delight to work with. I worked with many developers over my career and have found Anthony to be the easiest and most professional to work with. Highly recommended and endeavour to continue to work with him in the future.
Robbie Ellis
Famous Soda Co
“
Anthony created a dream international website for me as a professional opera singer and continues to go above and beyond in his technical support, easy and effortless communication and genuine customer care. His creativity, versatility and exceptional custom-design sites ensures that businesses and professionals from all walks of life get a great deal! If you are looking for a Freelance Web Designer, I could not recommend them any more highly: 5 out of 5 stars! Thanks Anthony!"
Christiana Aloneftis
International Opera Singer Lyric Diction Coach
“
From the very first discussion to the final product, working with Anthony has been an absolute pleasure. Anthony went above and beyond to create a unique website that truly fit my brand direction. His ideas and recommendations to elevate my website were fantastic. I'm extremely happy with the end result and can't recommend Anthony enough."
Lydia Taylor
Low FODMAP Cooking
“
I actually met Anthony and his lovely wife through us doing an installation at his place, from there our relationship has flourished, Anthony is in tune with the current trends and understands the way socials work, he has been an absolute delight to work with, and he continues to power us in the right direction, our business is tracking into a new phase and Marzipan is very integral to our on-going success. I would recommend Anthony to anyone and everyone, I would also like to employ him full time at some stage, however I am sure he will be forging his own way."
Rob Parsons
Climate Doors
“
Anthony recently completed a website redevelopment for our recruitment agency. He delivered the site in a short time frame and the result is fantastic. He even went above and beyond to achieve a pagespeed score of 98 on GTMetrix. The site is a pleasure to use. His pricing is highly competitive, he is easy to work with and has high attention to detail. We are able to edit the content in the CMS and he stepped us through the process. We're really happy with the website and won't hesitate to hire Anthony again for future projects. Thank you!
Shyan Perera
Vicforce
“
I worked with Marzipan Digital on a number of projects and have been incredibly happy with their hard work and delivery. They deliver on time, under budget and are an ease to deal with. A highly recommend Anthony and his team.
Robbie Ellis
Robbie Ellis Design
“
Anthony has created a fantastic website for us. They also look after all our social media requirements and EDM's. Anthony always responds to our ever changing requests and needs in a timely and professional manner. I highly recommend Marzipan Digital."
Jessica Garbagnati
GarageTek Australia
“
Anthony took care of all our marketing needs from designing our company logo, building our website and getting much needed inquiries through our door, very professional and highly recommend."
Shane Hassan
Pinnacle Fencing Gates and Automation
Oh, you legend!
Thank you so much. I hope that future articles will be valuable to you whether you are a digital professional or a business looking to stay ahead of the competition.