https://anthonykeal.com.au/insights Practical lessons from real digital projects: websites, platforms, vendors, and the operational side of digital leadership. en-au Fri, 19 Jun 2026 00:00:00 +1000 https://anthonykeal.com.au/insights/keep-website-project-on-track https://anthonykeal.com.au/insights/keep-website-project-on-track Fri, 19 Jun 2026 00:00:00 +1000 Most website projects do not fail in a dramatic blow-up. They drift, one reasonable-sounding decision at a time, until the build that was meant to launch months ago still is not live, the budget is long gone, and nobody can quite say how it happened. https://anthonykeal.com.au/insights/future-of-digital-agencies https://anthonykeal.com.au/insights/future-of-digital-agencies Tue, 09 Jun 2026 17:08:00 +1000 Spend ten minutes looking and you would conclude the digital agency market is finished. It is crowded, commoditised, and everyone promises the same things. I do not think that is the real story. The real story is quieter and more uncomfortable: the way almost every agency charges for its work is about to stop making sense, and most of them have very good reasons not to admit it. https://anthonykeal.com.au/insights/agency-gone-quiet https://anthonykeal.com.au/insights/agency-gone-quiet Wed, 29 Apr 2026 13:43:00 +1000 You engaged the agency with confidence. The pitch was strong. The account director was sharp. The timeline was tight but workable. Six months in, responses are slower. Updates are vague. The launch date has shifted twice. The weekly stand-ups now spend more time on process than progress, and the status report is doing a suspicious amount of work with the word "tracking". https://anthonykeal.com.au/insights/website-audit-cost-australia https://anthonykeal.com.au/insights/website-audit-cost-australia Wed, 29 Apr 2026 13:43:00 +1000 If you search for "website audit" online, you will find a thousand agencies offering a "Free SEO Audit". https://anthonykeal.com.au/insights/website-health-check-explained https://anthonykeal.com.au/insights/website-health-check-explained Wed, 29 Apr 2026 13:43:00 +1000 Most business owners can feel when their website isn't pulling its weight. Traffic has flatlined. Form submissions are down. The design looks tired next to a competitor that launched last year. Something is off, and the longer it sits in the "I'll deal with it later" pile, the more it costs. https://anthonykeal.com.au/insights/website-revamp-vs-rebuild https://anthonykeal.com.au/insights/website-revamp-vs-rebuild Wed, 29 Apr 2026 13:43:00 +1000 It is a conversation that happens in almost every boardroom: "The website looks a bit dated. Should we just give it a refresh, or is it time to start from scratch?" https://anthonykeal.com.au/insights/wordpress-seo-developer-checklist https://anthonykeal.com.au/insights/wordpress-seo-developer-checklist Wed, 29 Apr 2026 13:43:00 +1000 There is a common myth in the mid-market that "SEO is handled" the moment a developer installs Yoast or RankMath. https://anthonykeal.com.au/insights/sharepoint-intranets-why-they-fail https://anthonykeal.com.au/insights/sharepoint-intranets-why-they-fail Wed, 29 Apr 2026 13:43:00 +1000 The pattern is almost identical across every enterprise business: the company buys Microsoft 365, discovers they have "SharePoint" included in the licence, and decides to build an intranet. https://anthonykeal.com.au/insights/n8n-vs-zapier-vs-make https://anthonykeal.com.au/insights/n8n-vs-zapier-vs-make Wed, 29 Apr 2026 13:43:00 +1000 Most people enter the world of automation with Zapier. It is the "entry drug" of the industry: it is intuitive, it connects to everything, and you can have your first "Zap" running in five minutes. https://anthonykeal.com.au/insights/ai-automation-for-business https://anthonykeal.com.au/insights/ai-automation-for-business Wed, 29 Apr 2026 13:43:00 +1000 Most business owners are currently stuck in the "Chatbot Phase" of AI. They use ChatGPT to draft an email or brainstorm a few ideas, and while that is useful, it is barely scratching the surface of what the technology can do. https://anthonykeal.com.au/insights/clickup-for-agencies https://anthonykeal.com.au/insights/clickup-for-agencies Wed, 29 Apr 2026 13:43:00 +1000 There is a specific kind of panic that hits a digital agency when they grow from three people to fifteen. https://anthonykeal.com.au/insights/craft-cms-vs-wordpress https://anthonykeal.com.au/insights/craft-cms-vs-wordpress Wed, 29 Apr 2026 13:43:00 +1000 Most people reading this have heard of WordPress. A lot fewer have heard of Craft CMS. WordPress powers somewhere around 43% of all websites. Craft sits at well under 1%. By the numbers, this isn't a contest. https://anthonykeal.com.au/insights/fractional-cmo-vs-head-of-digital https://anthonykeal.com.au/insights/fractional-cmo-vs-head-of-digital Wed, 29 Apr 2026 13:43:00 +1000 You searched for "fractional CMO" because that's the term people use when they want senior digital leadership without the full-time hire. It's the dominant search in Australia for this category. The trouble is, it's often the wrong role for the actual problem. https://anthonykeal.com.au/insights/ga4-migration-broken-analytics https://anthonykeal.com.au/insights/ga4-migration-broken-analytics Wed, 29 Apr 2026 13:43:00 +1000 Universal Analytics stopped collecting data on 1 July 2023. Most Australian businesses migrated to GA4 under time pressure, with a vendor or in-house team running a one-to-one port rather than a re-implementation. The result, almost everywhere: GA4 setups that technically work, but don't measure what the business thinks they're measuring. https://anthonykeal.com.au/insights/how-to-choose-digital-agency https://anthonykeal.com.au/insights/how-to-choose-digital-agency Wed, 29 Apr 2026 13:43:00 +1000 The pitch is always perfect. The account director is sharp, the case studies are stunning, and the timeline is tight but "completely achievable". You walk out of the meeting feeling confident that you've found the right partner.