# Anthony Keal > Melbourne-based digital consultant. Senior, fractional digital leadership and advisory for mid-market businesses across Australia. Operational, not performance marketing. Anthony Keal has spent more than a decade in digital, first inside agencies, then leading it client-side. He works with mid-market Australian businesses that need senior digital judgement without a full-time hire: choosing a platform, fixing a stalled project, sorting their analytics, running a vendor selection, or deciding where digital effort should go next. Pricing and scope are stated openly on each service page. The legal entity is Keal Collective Pty Ltd; "Anthony Keal" is the consulting brand. ## Services - [Digital Strategy and Delivery Consultant](https://anthonykeal.com.au/for-businesses/digital-advisory): Senior, fractional digital leadership and advisory without the full-time hire. Operational, not performance marketing. - [Website Health Check](https://anthonykeal.com.au/for-businesses/website-health-check): An evidence-based audit of a website's technical SEO, performance, analytics and content, so you can justify the spend to fix it. - [Analytics and Tracking Audit](https://anthonykeal.com.au/for-businesses/analytics-audit): Find out whether your Google Analytics (GA4) is actually measuring anything useful, and fix the tracking that isn't. - [Vendor and Agency Selection](https://anthonykeal.com.au/for-businesses/vendor-selection): Independent help with the brief, the shortlist and the contract, before an agency engagement goes wrong. - [Stalled Project Rescue](https://anthonykeal.com.au/for-businesses/project-rescue): An independent read on a project that has stalled or overspent: what you actually have, and how to get it back on track. - [AI and Automation Audit](https://anthonykeal.com.au/for-businesses/ai-automation-audit): An audit-first look at what is genuinely worth automating in your business, and whether it pays off, before you buy tools. ## Platforms - [Craft CMS consultant and project manager](https://anthonykeal.com.au/platforms/craft-cms): When editor experience and long-term maintainability matter more than theme availability. - [WordPress consultant, Melbourne](https://anthonykeal.com.au/platforms/wordpress): Someone to manage WordPress developers and the build, not just another developer. - [Shopify expert, Australia](https://anthonykeal.com.au/platforms/shopify): Shopify launches fast; the risk is the integration work nobody scoped properly. - [SharePoint consultant, Melbourne](https://anthonykeal.com.au/platforms/sharepoint): SharePoint intranets succeed or fail on planning, governance and rollout, not on the build. ## Insights - [How much does a website audit cost in Australia?](https://anthonykeal.com.au/insights/website-audit-cost-australia): What a genuine website audit costs in Australia, and why "free SEO audits" are not the same thing. - [What a website health check actually covers](https://anthonykeal.com.au/insights/website-health-check-explained): The specific things a real website health check examines, and what it deliberately leaves out. - [Craft CMS vs WordPress: which is right for your project](https://anthonykeal.com.au/insights/craft-cms-vs-wordpress): An operational comparison of Craft CMS and WordPress for mid-market sites. - [n8n vs Zapier (and Make): which one actually fits](https://anthonykeal.com.au/insights/n8n-vs-zapier-vs-make): How to choose between n8n, Zapier and Make for business automation. - [From chatbot to agentic AI: what your business can actually use](https://anthonykeal.com.au/insights/ai-automation-for-business): Moving past the "chatbot phase" of AI to automation that does real work. - [Why your Google Analytics data is probably wrong after the GA4 migration](https://anthonykeal.com.au/insights/ga4-migration-broken-analytics): Common GA4 migration faults and how to tell whether your analytics can be trusted. - [Fractional CMO vs Fractional Head of Digital: which do you need](https://anthonykeal.com.au/insights/fractional-cmo-vs-head-of-digital): The difference between fractional CMO and fractional head of digital, and which fits. - [How to choose a digital agency (without getting burned)](https://anthonykeal.com.au/insights/how-to-choose-digital-agency): A buyer's guide to shortlisting and selecting a digital agency. - [What to do when your agency goes quiet mid-project](https://anthonykeal.com.au/insights/agency-gone-quiet): Practical steps when an agency stops communicating during a project. - [Website revamp vs website rebuild: which one do you need](https://anthonykeal.com.au/insights/website-revamp-vs-rebuild): How to decide between refreshing an existing site and rebuilding it. - [How to keep a website project on track and on budget](https://anthonykeal.com.au/insights/keep-website-project-on-track): How website projects drift, and how to keep delivery on track. - [Website go-live checklist for a new build](https://anthonykeal.com.au/insights/website-go-live-checklist-new-build): The end-to-end checklist to run before launching a new website. - [Website replatform checklist for migrations](https://anthonykeal.com.au/insights/website-replatform-migration-checklist): Redirects, SEO preservation and risk when moving to a new platform. - [WordPress SEO: what your developer probably isn't doing](https://anthonykeal.com.au/insights/wordpress-seo-developer-checklist): The WordPress SEO work that installing Yoast or RankMath does not cover. - [SharePoint intranets: why most fail](https://anthonykeal.com.au/insights/sharepoint-intranets-why-they-fail): The recurring reasons SharePoint intranet projects fail, and how to avoid them. - [ClickUp for agencies: scaling production without the chaos](https://anthonykeal.com.au/insights/clickup-for-agencies): Using ClickUp to scale agency production as the team grows. - [The future of digital agencies](https://anthonykeal.com.au/insights/future-of-digital-agencies): Why the hourly-billing agency model is under pressure, and what replaces it. - [Project pricing calculator (free tool)](https://anthonykeal.com.au/insights/project-pricing-calculator): A free fixed-fee project pricing calculator: enter day rate, components and contractor costs to see fee, GST and margin. ## Company - [About Anthony Keal](https://anthonykeal.com.au/about): Background across design, delivery and digital leadership, agency-side and client-side. - [For businesses](https://anthonykeal.com.au/for-businesses): One operator with the breadth to read a codebase, brief an agency, run a tender and own delivery. - [For agencies](https://anthonykeal.com.au/for-agencies): Senior digital delivery support, on call when an agency project needs more than the agency can give. - [Contact](https://anthonykeal.com.au/contact): Start a conversation. No pitch decks, no discovery calls disguised as sales calls.