Free Website Scorecard

Do you know your conversion rate, and has it moved in the last quarter?

The rate of visitors who become enquiries or sales, tracked over time.

Does your GA4 data reconcile with what actually lands in your CRM or inbox?

The numbers your analytics reports should match the enquiries you can count.

Does every page load in under three seconds on a phone?

Slow pages on mobile lose visitors before they see anything.

Can your team publish a new page without waiting on a developer?

Routine content changes should not need a code deploy.

Has anyone checked your search rankings against competitors in the last six months?

Rankings drift. Competitors move. Six months is a long time to not look.

If your biggest campaign of the year ran tomorrow, are you confident the site would hold up?

A site that falls over under load turns a marketing win into a loss.

Do you know what your hosting, plugins, and licences cost per year?

The annual total for everything that keeps the site running.

Is someone accountable for the website as a business asset, by name?

A named owner, not a shared inbox or an assumption.

Could a first-time visitor say what you do and who it is for within ten seconds?

Clarity on arrival, before anyone scrolls or clicks.

Do enquiries from the site reliably reach the right person within one business day?

The path from a form submission to a human who acts on it.