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Anthony Keal Book a 20-minute call
Anthony Keal
Book a 20-minute call

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WordPress developer and consultant in Melbourne

WordPress built properly, by someone who'll also tell you when it's the wrong choice.

I build, fix and take over WordPress sites for businesses across Australia, including sites another developer or agency built. Fewer plugins, tested updates, and the same person from the first call to support after launch.

What does a WordPress developer do?

A WordPress developer builds and changes WordPress sites: the theme, templates, plugins and integrations, and the fixes when an update breaks something. I build new WordPress sites, take over ones another developer built, speed up slow ones and move sites onto or off WordPress, as an independent developer in Melbourne.

What I do in WordPress

New sites and sites someone else built, for businesses across Australia.

New buildsCustom WordPress sites built around your content, with only the plugins the site needs.
TakeoversYour developer has moved on or gone quiet. I check the theme, plugins and hosting, sort out access and take it over.
Fixes and speedBroken forms, layout bugs, slow pages and anything an update broke.
MigrationsNew hosting, a move onto WordPress, or off it when the site has outgrown it, with every old URL redirected.
Technical SEOTitles, redirects, indexing and page speed checked before launch and after.
Maintenance and hostingTested updates, backups and changes on prepaid hours, with managed hosting in Australia if you want it (from $169 a month ex GST): WordPress and plugin updates, SSL and uptime monitoring. Website only, no email.

WordPress consultant: an independent opinion before you spend

I'm both. As a developer I build, fix and look after WordPress sites myself. As a WordPress consultant I give you an independent opinion before you spend money, and the advice doesn't depend on me doing the work. Consulting usually means one of these:

  • A WordPress audit. Speed, security, plugins, hosting, tracking and SEO, with a ranked list of what to fix first. That's the Website Health Check.
  • Is WordPress still right? Whether your site has outgrown it, and what a move would involve, before anyone quotes you a rebuild.
  • A second opinion on an agency's quote. What's in scope, what's missing and what looks high, through vendor and agency selection.
  • A stalled build. A project rescue when a WordPress project is late, over budget or stuck.

When WordPress is the right choice

WordPress runs more than 40% of websites, for good reasons. It isn't always the right call, and I build in the alternatives too, so you'll get a straight answer.

Compared onWordPress is a good fitLook at something else
Your contentPages, posts, news and a team listingComplex, related content edited by several teams: Craft CMS
Selling onlineA small shop alongside a content siteSelling is the main job: Shopify
UpkeepSomeone will keep the plugins updated every monthYou want few moving parts and little to update: Craft CMS
DevelopersYou want a big pool to choose from, now and laterOne senior developer will look after it for years: Craft CMS
BudgetTight, with a fast launch on a good themeRoom to model the content properly for a site that has to last: Craft CMS

WordPress is a good fit

Your content
Pages, posts, news and a team listing
Selling online
A small shop alongside a content site
Upkeep
Someone will keep the plugins updated every month
Developers
You want a big pool to choose from, now and later
Budget
Tight, with a fast launch on a good theme

Look at something else

Your content
Complex, related content edited by several teams: Craft CMS
Selling online
Selling is the main job: Shopify
Upkeep
You want few moving parts and little to update: Craft CMS
Developers
One senior developer will look after it for years: Craft CMS
Budget
Room to model the content properly for a site that has to last: Craft CMS

How pricing works

Nothing starts until you've agreed the price.

  1. A free 20-minute callTell me what's going on. I'll ask about the site, the systems around it and what you need.
  2. A ballpark by email, when the scope is clearFor most jobs, such as a takeover, a fix, an audit or a straightforward build, I can send a ballpark after the call.
  3. Paid scoping, when it isn'tIf the work means learning your internal systems and processes, such as an integration with your CRM or ERP, it starts with a paid scoping agreement: a reverse brief, tech spec and fixed price in 1 to 2 weeks. It's credited against the build if you go ahead.

Who you get

Senior, and still hands on

10+Years in websites, agency side and client side
20+Client projects at once, leading an agency's production team
1Person, from the first call to support after launch

What a client says

It is an absolute pleasure to work with Anthony. He is incredibly efficient in his development skills, delivers on time and with exceptional eye for detail. Anthony is a great communicator and a delight to work with. I worked with many developers over my career and have found Anthony to be the easiest and most professional to work with. Highly recommended and endeavour to continue to work with him in the future.
Robbie Ellis, Senior Graphic Designer, Famous Soda Co

Common questions

How much does a WordPress developer charge in Australia?

It depends on the size of the site and what it connects to. After a free 20-minute call I can usually send a ballpark by email. Complex work, such as an integration with your CRM or ERP, starts with paid scoping, credited against the build.

Can you take over a WordPress site another developer or agency built?

Yes. I check the WordPress version, theme, plugins and hosting, sort out logins and access, and take a full backup before I change anything. After that, changes run on prepaid hours or pay as you go.

How do I hire a WordPress developer?

Ask to see sites they built and still look after, ask who will actually do the work, and ask how they handle updates and backups after launch. Then get a fixed price for the build and an hourly rate for changes, in writing. With me, the person on the first call is the person who does the work.

How do I hire a WordPress consultant?

Decide first whether you need advice, hands on the code, or both. Most WordPress consultants do one or the other. Ask what they'd check first, whether they'd tell you if WordPress is the wrong platform, and for a fixed price for the review. With me it starts with the Website Health Check: a ranked list of fixes you can hire me for or hand to anyone.

WordPress developer or web developer: what's the difference?

A web developer can work in any language or framework. A WordPress developer knows WordPress's themes, plugins and update cycle, which matters most after launch, when updates and plugin conflicts are what break sites.

How much does it cost to move a WordPress site?

A move to a new host runs on hours, and I'll estimate them after a first look. A rebuild, or a move to another platform, starts with paid scoping, credited against the build, and ends with a fixed price, with every old URL redirected to protect your rankings.

Is WordPress still the right choice, or should we look at Craft CMS?

For most content-led sites, WordPress is still the right choice. Look at Craft CMS if your content is complex and several people edit it. I build in both, so you'll get a straight answer. There's more in Craft CMS vs WordPress.

Are you a freelance WordPress developer or an agency?

Independent. You deal with me from the first call to support after launch. On the biggest jobs I bring in Keal Collective, vetted people I work with, and stay your lead.

Anthony Keal

Got a WordPress site nobody wants to touch?

Send me the URL and tell me what's going on. I'll look at the theme, plugins and hosting before we talk, so the first call is useful.

Book a 20-minute call or send me a message. I answer both myself.

Bigger project? I bring in Keal Collective, vetted people I work with, and stay your lead.