Multi-site, integrations and commerce
When one website isn't the whole job
Multi-site and languages
One install, several sites. A single Craft install can run several brands, regions or languages, sharing content where it should and keeping it separate where it shouldn't.
It suits businesses with sister brands, regional sites or an Australian and New Zealand presence, without paying to run and update two separate websites.
Integrations and headless
Connects cleanly to everything else. Craft has a clean API for CRMs, product data, search and apps, and it works as a headless CMS when a front-end team wants React, Vue or Astro.
I've connected Craft to HubSpot, Salesforce and Microsoft Dynamics, among other CRMs. Other common connections are ERPs and stock systems, email marketing and analytics, and single sign-on for staff or members.
For a national distributor I'm leading a headless build. The Astro front end takes product data straight from their product information system, Craft manages the site content, Algolia runs product search, and dealer details come into Craft from their dealer portal through a custom API. Each piece of information is managed in one place, so the website always shows the live catalogue and the current dealers.
Craft Commerce
When products need more than a product page. Craft Commerce suits products that need rich content, custom configuration or tight integration with the rest of the site. It can handle trade pricing per customer, ordering on account and syncing orders and stock with your ERP. For trade and dealer sales, see B2B ecommerce.
For most retail stores Shopify is simpler and cheaper to run, and I build on both.

