Hi there, I'm Anthony Keal, a Freelance Web Designer and Senior Digital Producer based in Melbourne, Australia.
I also have skills in Front-end development, Marketing, Strategy and PPC. I'm a 'Digital all-rounder' who lives and breathes the digital landscape.
I started my career working in an advertising agency
designing print material for clients such as Mercedes-Benz, Mercedez-Benz Financial, Mercer, CNHI Industrial, eNett, and Optal.
I then took the plunge into the Digital industry after being offered a job as a Digital Designer & Producer at Annix
and I haven’t looked back since. Within 4 years, I had made my way from a Junior Digital Producer to Senior Digital Producer. With this agency, I’ve had the pleasure of working with some of Australia’s Major Home Builders like Eden Brae Homes, Carlisle Homes, Latitude 37, and more.
In 2017, I registered my own Digital Agency, Marzipan Digital to offer my skills as a Freelance Web Designer and Digital Producer to small and medium-sized companies that didn’t find digital agencies to be approachable. I've since worked with many clients of different backgrounds on digital projects. These include Famous Soda Co, Modex, Lowe Finance, Christiana Aloneftis Opera, Flexfit Australia, Facilitatr, Climate Doors, Getaway Sri Lanka, Whitestar Finance, PPL Consulting and Money Lab.
If I had to sum up my approach in a few sentences, I would say: "I prioritise User Experience (UX) at all times by utilising a user-centric approach to my design process. Digital outcomes that are hard to use are my enemy. I believe that great design should be used to polish a deliverable when it is found to be intuitive and easy to use." I am most interested in curating well designed, well-executed deliverables with a focus on positive user experience while inspiring clients to embrace different ways of doing things. While functionality is key, it's also important to think smarter, simpler and more streamlined. There is an art to fighting clutter.
To rise to this challenge, it's important to have empathy for the end-user. You've got to understand the importance of research to better the end result. Troubleshooting is part of the day to day. And you have to relish keeping up to date with new techniques, technologies, software and updates to stay ahead of the game. Above all, I value looking out for my clients over the long-term, finding solutions to problems as they arise and being pro-active and flexible.Say hello.