Field notes from the work
Insights and Resources
Notes from inside mid-market digital. Operational pieces on platforms, vendors, automation, and delivery — based on what actually happens, not what marketing decks say.
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How much does a fractional CTO cost in Australia?
Somewhere between $4,500 and $15,000 a month, and the difference is almost entirely how many days you're buying. That's the short answer. The rest of this article is the maths behind it, what moves the number, and the honest comparison against just hiring someone. -
Fractional CTO vs full-time: the decision, priced honestly
Every business that considers a fractional executive is really weighing three options, not two: engage fractional, hire full-time, or keep limping along with nobody owning the function. All three have a price. Only two of them print it on an invoice. -
Free Website Scorecard
A free two-minute self-audit of your website, scored out of 100. -
How to keep a website project on track and on budget
Most website projects do not fail in a dramatic blow-up. They drift, one reasonable-sounding decision at a time, until the build that was meant to launch months ago still is not live, the budget is long gone, and nobody can quite say how it happened. -
The future of digital agencies: the hourly model is dying
Spend ten minutes looking and you would conclude the digital agency market is finished. It is crowded, commoditised, and everyone promises the same things. I do not think that is the real story. The real story is quieter and more uncomfortable: the way almost every agency charges for its work is about to stop making sense, and most of them have very good reasons not to admit it. -
Craft CMS vs WordPress: which is right for your project?
Most people reading this have heard of WordPress. A lot fewer have heard of Craft CMS. WordPress powers somewhere around 43% of all websites. Craft sits at well under 1%. By the numbers, this isn't a contest.