01 Field notes from the work
Insights and Resources
Notes from inside mid-market digital. Operational pieces on platforms, vendors, automation, and delivery — based on what actually happens, not what marketing decks say.
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Website go-live checklist for a new build
Launching a brand-new site? This is the end-to-end checklist I run before flipping a build live, from content and performance to SEO, analytics, accessibility and launch day itself. -
Website replatform checklist for migrations and rebuilds
Replacing an existing site is a different job to building a new one: the risk is losing what already works. This checklist covers redirects, SEO preservation, content parity and a safe cutover.